Beauty & the Bevel

About Beauty & the Bevel

Beauty & the Bevel is a dance company based in Reading offering a range of classes. Their unique fairy-tale inspired brand is all about empowering individuals to feel strong, confident, and graceful. With a focus on creating a supportive community, Beauty & the Bevel has become a local favourite for dancers in the Berkshire area.

The Challenge

Before partnering with us, Beauty & the Bevel faced several challenges. They had a strong presence on social media but lacked a professional website, which limited their online visibility and growth potential. Their reliance on a third-party booking system didn’t reflect the professionalism they desired for their brand. Additionally, they had no customer relationship management (CRM) system in place, making it time-consuming to effectively manage clients and class bookings. Most of their business came through word of mouth and networking, but they knew this wasn’t a sustainable way to grow in the long term. While their business was growing, they knew they needed a more streamlined, professional approach to take it to the next level.

The Solution

We firstly designed and then built a bespoke website that matched their fairy-tale theme while also being highly functional. The site integrated a custom CRM system and payment gateway (Stripe) to streamline client management and class bookings. In addition, we launched a targeted paid social media campaign, which consistently brings in new members and significantly boosted visibility. As a result, Beauty & the Bevel have seen a steady increase in their customer base. The new system has greatly reduced administrative tasks, automating much of the work. With a more efficient and professional setup, Beauty & the Bevel is now able to expand its offerings and increase the number of classes, confidently scaling their business.