Caked by Karla
We skyrocketed a vegan bakery's success with strategic social media engagement, targeted ad campaigns, and a captivating brand refresh including a sharp new logo, bespoke packaging and print designs and a sparkling new menu. Leveraging market research, we crafted an integrated marketing plan that amplified brand awareness, online engagement, and their customer base. This resulted in a delicious 20x revenue increase.
About Caked by Karla
Caked by Karla is a small business in the heart of Liverpool, specialising in vegan cakes and sweet treats. Their mission is to create delicious and visually appealing vegan desserts that cater to a growing market of health-conscious and environmentally aware consumers.
The Challenge
The bakery needed to establish a stronger online presence and enhance their brand recognition. They required a marketing strategy that included social media management, content planning, paid advertising, graphic design, and market research to increase customer engagement and grow their business. Caked by Karla required a marketing team capable of delivering a full, strategic plan that could boost their visibility and profitability.
The Solution
We collaborated closely with Caked by Karla to understand their unique needs and goals. Through strategic social media management, we engaged their community and built connections with their audience. Our content planning ensured that posts were crafted and scheduled for maximum impact. We executed data-driven paid ad campaigns to reach the ideal audience. Our graphic design team refreshed the bakery's visual identity with tailored graphics that made a memorable impression. In-depth market research allowed us to understand the competitive landscape, and we integrated all efforts into a cohesive marketing plan.
The bakery now enjoys increased brand recognition, higher engagement, and a growing customer base that has boosted their income by over 2000%.
